Comparisons10 min read10 July 2026FedaCash Team
Direct Balance Sheet Lending vs Marketplace: Why Embedded Financing Wins for SMEs
Understand direct vs marketplace lending. Why embedded financing delivers better rates, speed, and experience.
## Two Models of Lending
### Embedded Financing (Direct Balance Sheet)
FedaCash funds invoices from its own capital. Predictable pricing, one relationship, fast decisions, consistent terms.
### Marketplace Lending
Platforms match invoices with third-party lenders. Auction pricing, multiple relationships, slower matching, higher costs.
## Why Embedded is Better
1. Cost certainty - budget accurately without surprises
2. Speed - direct approval is always faster
3. Simplicity - one login, one contact, one dashboard
4. Integration - combine with savings, invoicing, AI assessment
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